Under Armour : I Will What I Want

Print and video campaign for Under Armour

LES CHATONS D'OR
Communicate about a brand that doesn't do it in France
Under Armour is the second sport's brand in U.S. Almost nobody know it France.
This is why we have decided to make this campaign. It focuses on the training : this is what we do in the shadow that make us what we are under the lights. 


This is a 2 steps campaign :
- Some prints and posts on social
- Several videos
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You can also visit my website for more informations or this one for Jordan's work.
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